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Taking a Spaten brewery tour in Munich, Germany made me realize something. Sometimes, especially if you’re a natural blonde like myself, you find yourself making dumb mistake after dumb mistake.
I say dumb mistake because some mistakes are justified: thinking you can pull off bangs (Zooey Deschanel can; why can’t you!?); going over your credit card limit because JetBlue was having a two-for-one sale (robot voice: “I. am. powerless. to. resist. beep boop beep.”); or burning dinner because someone just got away with murder on How To Get Away With Murder. GASP! I never saw it coming!
On the other hand, for some mistakes there are just no excuse. You just weren’t thinking and there’s no one to blame but yourself.
You don’t even try to place blame, you just stare blankly into the abyss that is your own idiocy trying to figure out at what point it all went wrong. I could’ve blamed it on my cat, Fatty. He likes to lay across the computer a lot. There’s a chance he had something to do with this…
This post was originally published in October of 2016 but has been updated for 2020.
Spaten brewery tour
And that’s how my husband and I ended up trapped on a Spaten Brewery tour in Munich, Germany. And don’t look at me like I’m some scoundrel who doesn’t appreciate a good escape game–it was just a lot more miserable than it sounds. Trust me.
My history with the Spaten brewery tour
Touring breweries is a hobby of mine. Thanks in large part to my parents who started me down this path at a young age–despite the fact that they themselves don’t drink beer. It’s like they knew I was destined for greatness in the matter and took the proper steps to prepare me. They’re like the anti-Dursleys.
I like to think I’ve made good on my upbringing by continuing this tradition well into pseudo-adulthood. I’ve visited and toured breweries all over after all. So on my first visit to Munich back in 2012 I made it my mission to get inside the mothership–the Spaten brewery.
Oktoberfest tips ─
If, like me, you’re looking to take a Spaten brewery tour while you’re in Munich for Oktoberfest, be sure to check out my post on all my top Oktoberfest tips. (I am an Oktoberfest tour guide after all.)
My husband, a big fan of the Spaten beers, and I stumbled upon the Spaten brewery while wandering around downtown Munich, mere hours after arriving. But if I know my husband at all it was probably just like that time I “stumbled” upon the Hello Kitty department store in Taipei. I’m not even sorry.
Trying to get into the Spaten brewery: a Smith family tradition at which we hadn’t made any fortschritt.
We had hoped to get in for a tour but… nothing. No information. No people. Nothing going on. No crazy man in a purple velvet suit and orange hat beckoning us into his magical factory. It’s like they’re just not as eager as we Americans are to invite strangers into our homes for drinks. What gives, Germany?
And what happens when someone says you can’t do something? You want it even more, right Veruca? Or, you trespass. Lucky for me my husband is vaguely adult-ish or I may have more than one breaking and entering charge on my record.
Spaten brewery tour: attempt 2014
What is that thing people say all the time? That insanity is defined as doing the same thing over and over and expecting different results? Well, I like to think of it not as insanity but as ambition. Hope, even. Also, up theirs.
At least this time we found a door… that led to an office… that looked somewhat beer related… where again there was no one. No employees. No brochures. Not even any tiny, busy orange people. We began to wonder if this place was even functional. We left before we set off any alarms.
Clearly, getting onto a Spaten brewery tour is challenging. It’s like remembering to floss… or getting gum out of your hair. But for your liver.
FYI: It took three attempts but we finally found the entrance to the Spaten Brewery and it’s shown below for your future reference. I promise the only reason we found this door was because of my husband’s aptitude for video games.
I know, right!?
Spaten brewery tour: attempt 2016
While preparing for our upcoming trip to Munich for Oktoberfest, I decided to do a little more digging and see what I could find on taking a Spaten brewery tour. I know, I know… I must be insane!
Well, punks, one page led to another, that led to another, that led to the YouTube page for the Finnish metal band Hevisaurus that produces heavy metal for children. That eventually led to the booking page for Munich’s Spaten brewery tour!
Tours are available only on Saturdays and the first Friday of each month–and we’d be there on a Saturday. But, was it as simple as filling out the form and booking ourselves on a Spaten brewery tour? Oooof course not.
They had to change their website
For starters, I had to get them to change their website. Spaten–a company that has successfully run itself since the year 1397. Thirteen freaking ninety seven! Leave it to me.
When I tried filling out the straightforward-looking Spaten brewery tour booking form, I discovered the only options under Title were “Lord” and “Miss.” (red flag #1🚩) Umm, huh? Is this actually 1397?
It didn’t really matter that I was neither of those options really. I could pass for a Lord if I really wanted to. The real problem I incurred was the fact that the United States of America wasn’t listed as an option for Country. (red flag #2🚩) How is the USofA not an option? I should have seen this not just as a complete lack of geographical understanding, but for the red flag that it was.
A few days after emailing Spaten’s fearless leader, the booking form was updated to the more 21st century-appropriate “Mr” and “Ms” and to include the United States as a country. It’s been so for over 240 years guys.
Fatty, clear my schedule! We’re going on a Spaten brewery tour!
Well, technically, yes.
There are some things in life you can only learn the hard way–like why dating the “bad boy” or getting any sort of cosmetic procedure at a discount are bad ideas. This is one of those things.
I let my excitement for finally booking a Spaten brewery tour overshadow some fundamental facts about traveling internationally.
How NOT to take a Spaten brewery tour
There are a handful of things that went wrong on this day but they all revolved around one central mistake…
Mistake #1: Assuming the tour would be in English.
I booked this tour in May but it wasn’t until September when we were seated in the waiting area–that was quickly filling up with Germans–that it occurred to me. I leaned over to my husband and whispered, “Holy shit. This tour is in fucking German.”
Important note: I don’t speak fucking German.
When planning trips I like to err on the side of hilarious. If shit’s gonna go wrong, it’s gonna go hilariously awry.
How did I miss this?
How had the possibility of this not occurred to me sooner? Was it because the booking site was in English? Was it because I was one of those ethnocentric Americans that thinks the global community, and therefore brewery tours, revolves around her?
To be honest, language consideration never crossed my mind. I feel like something must have led me to believe the tour was in English. Right? Or was this just like [insert dumb mistake here] all over again?
Trying to learn organic chemistry solely through osmosis, trying to climb a mountain while hungover, working at Hooters–take your pick, I’ve got an endless number of options!
I’m just going with brain fart—a condition that affects the best of us. Ugh I just wanna punch myself in the throat sometimes.
Even the confirmation email I received was 100% in German.🚩 (…except for the subject?)
The confirmation email
Here are some things they noted in the confirmation emailother than the fact that the tour is in German:
You must remain within sight and reach of the tour guide.
“The consumption of alcoholic beverages on the premises is not permitted, as is the taking of animals.” We’re at a brewery right, not a zoo?
“Please follow the information and instructions given by the visitor guide. The visitors’ guides are aware of the special dangers that are not always apparent to other people.” Well if that isn’t the understatement of the year…
“Persons with infectious diseases must not enter the brewery.” (There was no health questionnaire; they should really up their application process if they mean to enforce this.)
“We thank you for your understanding and we wish you an interesting stay.” Informative? No. Interesting? Definitely.
It also says that photography is prohibited so maybe just pretend you don’t see any of the pictures in this article. In my defense, our guide gave me permission. Actually, the conversation went like this:
Me: “Do you speak English?”
Him: “Only a little.”
Me: “Am I allowed to take pictures?”
Him: “Yes, photography is allowed, it doesn’t matter if you use a flash or not. The only place photography is prohibited is in the bottling plant on account of the request of the manufacturer. But everywhere else it’s totally fine.”
Me: “Umm, you speak way more than ‘a little’ English…”
In conclusion, he knew I didn’t speak German and failed to encourage me to jump ship so now I hate him. Even though he was really nice.
Not even pretending to care anymore.Ooh look, a doorknob. Well you’re more interesting than this Spaten brewery tour, now aren’t you?
Mistake #2: Believing the tour was only 1.5 hours
Y’all see that, right? About 90 minutes, it says.
It also implies that my booking is a binding contract. 🚩
Now I know you’re not supposed to believe everything you read on the internet but sometimes… nope, there’s no excuse. This was one of those times. We were trapped on that Spaten brewery tour for over three hours.
Here are some other things I could have done in Munich with three extra hours:
We could have learned to surf on the Eisbach. From scratch.
We could have test-driven a few BMWs on the autobahn.
I could have finished one liter at the Hofbräuhaus. (I drink slow as hell, okay?)
Familiar torture
Much of my college career was spent in similar situations: three-hour blocks of staring blankly into space while someone spoke endlessly in a language I didn’t understand. Waiting for beer. So I should’ve been used to this.
Actually, most of the day bordered on this metaphor. There was a lot of eye-rolling and checking out the status of my fingernails every other minute. A lot of huffing, puffing, and whisper-yelling to my husband, “When. The hell. Is this. Gonna. Be. OVER!”
What began as a pretty hilarious screw-up quickly turned into two lost forms of medieval torture: boredom and time-wasting–my arch nemeses. (Doesn’t that make me sound like I’m just a stuffy Disney protagonist… with ADHD?)
I mean, there was an actual classroom at one point.Learning …NOT!Finally something to eat–I’m starved! / Beautiful Hallertau Hops
So for three long hours we followed our guide (and about 20 other tour-takers) through the innards of the brewery from which we could not escape, without a clue of what our guide was saying. And he had a lot to say.
Where on Earth did they get the idea that this tour was only 90 minutes? Were we even on the right tour? We just literally put on a vest and joined in.
Mistake #3: Not leaving when we had the chance.
Not booking it the hell out of there when we had the chance may have been our biggest mistake. Had we known we’d be trapped on this tour for three long hours with no exit strategy, we would’ve just acted like we were going to the restroom and never returned. It’s kinda my move.
Regardless of the fact that the confirmation email directly states “do not remove yourself from the group,” 🚩 we were all over this brewery and wouldn’t have been able to find our way out anyway. We were in an underground beer cellar at some point with actual dirt floors, presumably the original dirt from 1397. There was probably something interesting said about this place. We’ll never know.
Is this the way out? Nope.The Spaten brewery isn’t just a place to taste beer. It’s a place to learn–which is something I truly hate about it.
Our day on the Spaten brewery tour was… bad. No, Maroon 5’s Super Bowl performance was bad. This was a disaster.
I think what kept us there was “knowing” the tour was only 90 minutes, part of that being beer, and the fact that we had prepaid. 🚩 Plus, it had taken us almost nearly half a decade to get this far–there was no turning back now.
There were good parts to the Spaten brewery tour
As miserable of a day as we had wandering cluelessly around on our Spaten brewery tour, there were a couple of high points. It was like in college when mono was a credible threat but nobody really cared on account of the weight loss.
Smug German-speakers…
Spaten brewery tour: beer and food
Trapped as we were, there was at least a light lager at the end of the tunnel. So what if we’ve been here for three hours… maybe they’ll let us drink as much as we want.
“DAAAAAMN, they’re letting us drink as much as we want!”
Two and half hours after we’d found ourselves at a crossroads–any of which we should’ve taken–we finally arrived at the Spaten brewery penthouse for a “beer tasting.” Unlike any other beer tasting I’ve sat through, our tour guide told us (in English, the bastard) we could order as many of the 24 full-sized, half-liter beers from the catalog as we wanted.
All the beer we could drink? What, were we rushing a fraternity? Actually, we could have been and not even known–Beta Sigma Sigma Gamma (ΒΣΣΓ). Finally, something good had come of our wasted day! Like when you’re stuck at home with the flu but there’s a Saved By The Bell marathon on. Man, I really rock at finding the upside to contracting debilitating viruses.
They also served pretzels and my new love, leberkäse, which my husband refers to as “hot dog steak.”
Also check out ─
If you don’t want to wait for your trip to Germany, check out my awesome recipe for Bavarian soft pretzels now and get to baking! They’re pretty easy to make and sooo delicious.
Amazing views from the top of the brewery
The tasting took place at the top of the Spaten brewery and you know I love an aerial view. Escaping to the balcony for fresh air and a chance to call out for help was greatly appreciated. Remind me to send the balcony a Christmas card this year.
And while we’re at it, I owe our waitress a flaming bag of poo as well for all the ways she made our day even more infuriating. Fatty, send me a reminder.
You can see Oktoberfest (and the Alps) from here! Something else I could’ve done with my three hours.
Spaten brewery tour: horses!
Because we’d been at the brewery all damn day, we were still there when they brought the horses back from Oktoberfest. We watched as they unharnessed the horses and just left them standing there–the most interesting thing we saw all day.
And, in accordance with the Spaten brewery tour confirmation email, I DID NOT TAKE ANY HORSES.
I’m laughing at what a ridiculous experience our Spaten brewery tour turned out to be.
If anything good came out of this experience it’s this:
Almost a quarter of two decades after this journey began, I can finally cross this off my list and stop worrying about getting onto a Spaten Brewery tour. Whether they turn out the way you hope or not, it’s always good to accomplish your goals.
Also, because of my epic screw-up, I have single-handedly managed to get the Spaten brewery tour website changed again. Returning to the website for information to write this article, I noticed this:
Spaten brewery tour: 2020 update
So you wanna take a Spaten brewery tour? All of the proper dropdown options and German language warning are still there. Also, the booking site still lists the tour as being “about 90 minutes” so just beware that more than just beer facts got lost in translation. Consider yourself warned!
Munich beer tours
So unless you speak German, I can’t imagine you’re planning a Spaten brewery tour of your own? But you still want to learn about and taste some local Munich beers in a tour kinda atmosphere? In that case, check out these other Munich beer tour options that all include an English-speaking guide!
Bavarian Beer and Food Evening Tour in Munich
This incredibly popular, 4.5-star tour is a great way to get acquainted with Munich’s food and beer scene. On this 3.5-hour tour you’ll get to visit:
the world famous Hofbräuhaus and some other beer halls
a traditional beer garden
the Beer and Oktoberfest Museum (of course that’s a real thing!)
You’ll get to experience Munich’s nightlife with a local guide, learn about Munich’s brewing history, and get to sample local beers and delicious food items. This tour is quite reasonably priced and is marked “likely to sell out.” Click here for booking information.
Munich’s Beer Halls and Breweries: 3-Hour Guided Tour
On this tour you’ll get to visit Munich beer halls and one of Munich’s oldest breweries. You’ll sample greta beers and learn about all the differences and brewing processes. You’ll also get to sample some delicious Bavarian dishes.
This tour includes all food and drink, entrance fees, a knowledgeable guide, and transportation. Click here for booking information.
Small Group Munich’s Ultimate Beer & Street Food Tour
Reviewers really love this 3-hour, small group beer tour around Munich. This tour includes:
all beer samples
all food
visits to some cool beer halls and taverns
and some extra sightseeing thrown in.
This tour is great for beer-ginners and groups are always kept small. Click here for booking information.
Have you ever attempted a Spaten brewery tour?
Let me know below!
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Ashley Smith
Ashley is a historian and Oktoberfest expert & tour guide. She has traveled to 40 countries and specializes in quick trips throughout Europe and the Americas that prioritize hiking adventures, museums of all kinds, cultural experiences, and jam-packed itineraries. She hails from Memphis, TN and currently lives in Boston with her husband and two feline sidekicks.
