Whether you’re researching your Munich Oktoberfest trip or you’re just curious, it’s time to learn about the most important part–the beer at Oktoberfest. The beers you drink here aren’t at all what you might expect; they will shock you in one way or another. And for that reason, I’ve written this complete guide with everything you need to know about the beer they serve at Oktoberfest in Munich.
What beer is served at Oktoberfest in Munich?
Customarily, the beer that’s served at Oktoberfest in Munich is what’s called a Festbier. This is a beer that’s brewed specially for the Oktoberfest beer tents. And you can only find this beer at Oktoberfest in Munich, nowhere else, no other time. There are only six breweries that are allowed to serve their festbiers at Oktoberfest.
What is a festbier?
What we know here in the United States as an “Oktoberfest” beer is a marzen-style lager on the darker, reddish side. The “festbier” you drink at Oktoberfest is a slight variation of this German beer style but is actually closer to a Munich Helles.
Brewers at Paulaner first developed the festbier style in the 1970s to be a less-filling version of the original marzen that’s more suited for all-day drinking festivals. (Kudos to you fellas!) These festbiers are lighter in color and body than an Oktoberfest-style beer but pack the same punch. They’re sweet and smooth and easy to drink (even in shockingly large amounts).
Do they serve “Oktoberfest” beer at Oktoberfest?
Serving Oktoberfest beer at Oktoberfest sounds like a no-brainer, right? Well, in a roundabout way they do, but only in the sense that a festbier is a variation of an “Oktoberfest” beer. If you’re expecting something darker and redder at Oktoberfest–like what we associate the term “Oktoberfest beer” with here in the US–you’re going to be seriously confused. (But still happy in the end because it’s still a German lager and it still works the same!)
It’s the same way that drinking Kölsch beer in Cologne is going to be different than drinking Kolsch-style beers here in the US.
Wondering what beer to serve at your at-home Oktoberfest party? See my guide to the best Oktoberfest party beer here.
Do they serve non-alcoholic beer at Oktoberfest?
Yes, just about all of the beer tents at Oktoberfest offer a non-alcoholic version of their festbier as well. They also come served in liter mugs (yay!) but cost the same as a regular beer (boo!). For the full list of Oktoberfest tents that sell non-alcoholic beer and what they offer, see my guide to Oktoberfest for non-beer drinkers.
Do they serve gluten-free beer at Oktoberfest?
Unfortunately for many, no, they don’t serve gluten-free beer at Oktoberfest. Thanks in part to Germany’s beer purity law (the Reinheitsgebot), beer must contain gluten. Luckily for you, there are several other options for things to drink at Oktoberfest. (Skip to this section.)
The Reinheitsgebot
The Reinheitsgebot is Germany’s beer purity law (a totally real thing) that came into existence in the year 1516. This law mandates that beer in Germany can only be brewed using four ingredients: water, hops, yeast, and malt (malted barley or wheat, that is).
To learn more about the history of beer making in Munich, head to the Beer & Oktoberfest Museum in the Old Town.
Do they serve wheat beer at Oktoberfest?
Yes, you can order wheat beer at Oktoberfest, but only in certain locations. While the vast majority of beer sold at Oktoberfest is the traditional festbier, there are a couple of places you can find wheat beer (aka hefeweißbier, hefeweizen, etc.). For the full list of where to find wheat beer at Oktoberfest, see my non-beer-drinker’s guide to Oktoberfest.
How much beer is served at Oktoberfest?
Each year, millions of liters of beer are served in the beer tents at Oktoberfest. Here are the numbers for the last three years of the festival:
- 2023: 6.5 million liters of beer
- 2022: 7.1 million liters
- 2019: 7.3 million liters
In 2023, the weather was incredibly hot, some may even go so far as to say sweltering. As a result, Oktoberfest actually saw a 50% increase in non-alcoholic beverages, which may account for the decrease in beer sold last year.
Munich Breweries: The Big Six
The next thing you should know about beer at Oktoberfest is that only beer brewed by Munich’s “Big 6” breweries are allowed to be served. These are:
- Augustiner
- Hacker-Pschorr
- Hofbräu
- Löwenbräu
- Paulaner
- Spaten
There are no exceptions to this rule, nor have there ever been. And if Germans excel at anything, it’s an unwavering adherence to the rules. (There’s even a beer police squad at Oktoberfest to make sure they pour the beers correctly! Also read: 26 Things You Didn’t Know About Oktoberfest.)
Fun fact: Augustiner is Munich’s oldest brewery (opened in 1328) and it still serves its beer out of wooden barrels at Oktoberfest.
Oktoberfest beer alcohol content
The beer at Oktoberfest has perhaps a slightly higher alcohol percentage than you might be used to or that you’d expect from a beer sold in such huge mugs and in such astounding volume. These ABVs start at 5.9% and go up to 6.2% (but you’d never know it given how drinkable they are). Here’s the full of list of Oktoberfest beer alcohol contents (from 2023’s batches):
- Spaten: 5.9%
- Hacker-Pschorr: 6.0%
- Paulaner: 6.0%
- Löwenbräu: 6.1%
- Hofbräu: 6.2%
- Augustiner: 6.2%
To give you some comparison, here are the ABVs of some popular beers in the US that you may be more familiar with:
- Bud Light: 4.2%
- Corona: 4.0%
- Heineken: 5%
- Michelob Ultra: 4.2%
- Guinness: 4.2%
Oktoberfest beer size
Beer at Oktoberfest is served by the liter. Yes, you read that right! There’s no such thing as a “small beer” here, so save yourself some embarrassment and don’t even ask. You’ll have plenty of opportunities to embarrass yourself after a few. It’s by the liter or not at all.
(That being said, if you order a wheat beer at one of the spots that serve it, they will actually serve it to you in a traditional half-liter wheat beer glass. But this is the only exception.)
Oktoberfest beer vessels
The giant glass mugs from which you drink beer at Oktoberfest are called maß or mass (pronounced like moss). Technically, maß is the term used to describe a liter of beer, as in the actual amount of beer, as maß literally translates to “measure.” In our case, maß is also used as an abbreviation for maßkrug–the word used to describe the actual liter-sized glass mug you drink from.
What you should not call these liter mugs are beer steins. Stein translates to “stone” and refers to beer mugs made from stone or clay, not glass. There are a couple of places at Oktoberfest where you can drink beer out of actual steins, but the vast majority of the time you’ll be drinking out of a maß.
Pro tip: If you want to drink your Oktoberfest beer out of actual stone mugs, head to the tents inside the Oide Wiesn.
Cost of beer at Oktoberfest
The cost of beer at Oktoberfest changes each year (shocking, right?) and differs by tent. Generally, one liter of beer in the big tents at Oktoberfest (in 2024) will cost you somewhere between €14.10 and €15.10. (Or €17.40 for a half-liter of wheat beer in the wine tent which is nuts!) And don’t forget to tip!
They announce the official Oktoberfest beer prices in June each year. (It’s really a whole thing!) Head to this page on the official Oktoberfest website to find out the price of beer at each of the Oktoberfest beer tents this year. (And even how much each one increased from last year for you accounting nerds. There’s even a spreadsheet you can download.)
What is the most popular beer at Oktoberfest?
So what’s the most popular beer at Oktoberfest? Well, that’s a hard one to answer. Most people visit certain beer tents because they enjoy the tent experience, not necessarily because they prefer one beer over another.
I haven’t been able to find hard statistics on this, but what I can tell you is that Augustiner and Paulaner are sold at the most “large” tents (four each), Spaten and Hacker-Pschorr are sold at three tents each, Löwenbräu is sold at two, and Hofbräu is only sold at one tent.
As far as the small tents go: Paulaner and Spaten are sold at five of them (each); Augustiner, Hacker-Pschorr, and Löwenbräu are sold at two each; Hofbräu isn’t sold at any. I’m not sure what all that says about their popularities, but it’s something to consider.
Everyone has their own preferences
Regardless of numbers, different audiences prefer different beers. Among locals and seasoned Oktoberfesters, Augustiner is the undeniable favorite and what many call the best beer. So perhaps the fact that they’re the most represented beer at Oktoberfest does correlate with their popularity. This includes myself as well; Augustiner is the superior Munich beer and that’s a hill I will die on.
What’s the best Oktoberfest beer?
Again, that depends on who you ask. But, since you’re asking me, I’ll go ahead and tell you the truth: Augustiner festbier is the best beer and that’s that.
Among most Americans and other foreign tourists, Hofbräu tends to be the most popular. This is largely due to international brand recognition and the popularity of the Hofbräu beer tent at Oktoberfest. (And its reputation as the “party tent.” And the fact that it’s the largest one with a maximum capacity of around 10,000.)
The other four breweries all seem to fall somewhere in the middle. Hacker-Pschorr is another personal favorite of mine. Spaten is often considered the “worst” beer at Oktoberfest. (But it’s really a “worst house on a good block” kinda situation.)
Is there an official beer at Oktoberfest
No, there’s no “official” beer of Oktoberfest. The only thing “official” about the beers served here are that they’re all festbiers and that they exclusively come from one of the six Munich breweries–Augustiner, Hacker-Pschorr, Hofbräu, Löwenbräu, Paulaner, and Spaten. (All brewed within the Munich city limits.) Other than that, there’s no one single “official” Oktoberfest beer.
Which tents serve which beer at Oktoberfest
If you’d like to visit certain Oktoberfest beer tents based on what beer they sell, or you’re just curious about which tents serve which beer at Oktoberfest, here’s the full list of “large” beer tents:
- Armbrustschützenzelt: Paulaner
- Augustiner Festhalle: Augustiner
- Festzelt Tradition: Augustiner (in stone mugs)
- Fischer-Vroni: Augustiner
- Hacker Festzelt: Hacker-Pschorr
- Herzkasperlzelt: Hacker-Pschorr (in stone mugs)
- Hofbräu Festzelt: Hofbräu
- Käfer Wiesn-Schanke: Paulaner
- Kuffler’s Weinzelt: Paulaner (hefeweizen by the half-liter only; this is the wine tent afterall!)
- Löwenbräu Festzelt: Löwenbräu
- Marstall Festzelt: Spaten
- Ochsenbraterei: Spaten
- Paulaner Festzelt: Paulaner
- Pschorr-Bräurosl: Hacker-Pschorr
- Schottenhamel Festhalle: Spaten
- Schützen Festzelt: Löwenbräu
- Volkssängerzelt Schützenlisl: Augustiner (in stone mugs)
Do they only sell beer at Oktoberfest?
Even though Oktoberfest is widely known as a “beer festival,” you can in fact drink just about anything you want to here. Most of the tents also sell wine; some sell liquor; some have cocktail bars inside them, etc. All of them sell non-alcoholic beverages including soda, juices, spritzers, and more. Really, anything you want to drink, you can find it at Oktoberfest somewhere.
That doesn’t mean you can drink whatever you want inside all of the beer tents, but if you know where to look, you’re in luck. And luckily for you, I do! Check out my guide to a non-beer Oktoberfest experience to see where you can find everything but beer.
How to drink beer at Oktoberfest
I think we all know how to drink beer at this point in our lives, but here are a few things you should know specifically about drinking beer at Munich’s Oktoberfest. (These aren’t enforced laws or anything, just unspoken rules you should consider following.)
How to hold the glass
When you drink your beer at Oktoberfest, put your four fingers through the handle and rest your thumb on top. This glass is huge and heavy and this helps maintain stability and other reasons like not knocking your front teeth out.
But when you cheers glasses with other people, hold the handle with your whole hand like you normally would. This helps prevent smashed fingers and potentially the loss of blood. (The things I have seen!)
How to prost!
Now that you know how to hold the glass when cheers-ing, hear this: when prost!-ing with someone, you must look them in the eyes as your glasses touch. Yeah, it’s super awkward, but it’s also weird how serious everyone is about this.
You can prost! for any number of reasons at anytime, but it’s quite mandatory that you do so during the song Ein Prosit. This song is literally about cheers-ing and you’ll hear it often in the beer tents. I don’t know what would happen if you just sat there and didn’t cheers along with everyone else, but I know I don’t want to find out.
How not to drink beer at Oktoberfest
Just as important as how you drink beer at Oktoberfest are the things you should avoid at all costs.
Don’t chug it
Oktoberfest is, above all, a marathon, not a sprint. Just because you’ve been handed a small keg of beer doesn’t mean you need to drink it as fast as possible. You don’t want to end up asleep in the grass outside before the sun goes down.
In some tents, you’ll also see some people stand on the tables and attempt to chug their entire liter in one go. If they succeed, the whole tent cheers for them. If they fail (or cheat), the whole tent boos and throws food at them. Either way, they get kicked out of the tent because this is a big no-no.
Read more about what not to do at Oktoberfest here. Don’t make these 20 rookie mistakes!
Don’t mix it
Another big Oktoberfest no-no is pouring what’s left of an old beer into your new beer. That little bit of warm leftover beer at the bottom of your glass is called naogerl. (Though you may know it as ‘backwash.’)
Not only should you not mix this into a new beer, you really shouldn’t drink it at all. There should always be a tiny bit of beer left in your mug when you move on to a new one.
More info for your Munich trip
- Hotels: Head straight to Booking.com to see the best options in Munich. (Or check out this post on the best places to stay for Oktoberfest.)
- Rental cars: Check out the best rental car deals here.
- Travel planning: Pick up a Germany guidebook and this must-have Germany customs and culture guide.
- Tours & activities: Check out the great Munich tour options here on Viator and Get Your Guide.
- Headed to Oktoberfest? You can find all my Oktoberfest blog posts here.
Like this post? Have more questions about the beer served at Oktoberfest? Let me know in the comments below. Have fun in Munich!
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